Looks like Arnova quality assurance is still quite random, you probably got your hands on a faulty device, it sometimes happens [Image Can Not Be Found] 

Considering it's brand new, you should either get the product replaced or try to fix it yourself.

You'll need to flash the firmware, have a look here:

/blog/forum/arnova-10-g2/arnova-10-g2-bricked-after-firmware-upgrade/

The firmware is available on this page, look for the Arnova 10 G2 firmware.

/blog/featured/arnova-firmwares-updates/

We are still late in completing the tutorial and video, it should be done in the next days, in the meantime the links above should help.

Good luck [Image Can Not Be Found]

burtee said:

Many thanks for the prompt reply, I shall try the options above but as it is still in boot screen would these work ?

Yes, the Rockchip flashing tool is a very low level solution that helps fixing a tablet that does not boot. It can be used in your case or other situations even if there is no display when starting the tablet. 

Rockchip flashing tools are sometimes a bit tricky at first...

I totally understand your frustration and it's probably not worth spending time fixing by yourself the manufacturers problem. 

Good luck for your next purchase [Image Can Not Be Found]

burtee said:

On the subject of purchasing what outlets would you reccomend as the retailer I got this from has no more in stock

I don't know much about UK, I could only mention retailers where I live (France)

Maybe other fellow Brits forum members could help you...