As of today, Philadelphia Media Network (PMN), owner of The Inquirer, Daily News and Philly.com, has started to sell deeply discounted Arnova 10 G2 tablets containing subscriptions to its digital editions.
The tablet is available as low as $99 for the customers who sign up for a two-year subscription to the package of apps for $10 per month, which represents a 65% discount (total price of $339). For a one-year subscription, customers would pay $129 for the tablet plus $13 per month, a 53 percent discount (total price of $285).
Each subscription gives access to applications offering a digital edition of The Inquirer and Daily News. PMN also added multimedia content to The Inquirer’s with photo galleries, video, social-media links, and other new features.
According to Gregory J. Osberg, Inquirer publisher and Philadelhpia Media Network’s chief executive officer: “I think there’s going to be a lot of positive noise out there about the benefits of the Android platform when we’re doing the marketing for this offer”. [...] “There’s still a tremendous opportunity to get market share, and the price point makes it more accessible to people.”
PMN is starting today by selling 5,000 tablets, up from the 2,000 originally planned. If all goes well, a second selling phase will start the day after Thanksgiving, the kickoff to the holiday shopping season.
Hear Philadelphia Media Networks CEO Greg Osberg describe the company’s new tablet offer:
Source: Jbmm, Adweek
Pictures and video philly.com